The quickly-evolving digital landscape of today’s modern world gives rise to the importance of having a solid content marketing strategy. This kind of strategy will evolve along with your business and customer needs. Whether you're just getting started with content marketing or using the same approach for a while, ensuring that you have a content management strategy in place is crucial in achieving digital growth.

What is a Content Management Strategy?

A content management strategy is a structured system that an organization refers to when creating, publishing, and planning content.  An effective content management strategy is critical to organizational success, as it helps to ensure that your content and data are well-organized and adequately governed. Without a content management strategy, it can be challenging to keep track of all your organization's data, making it difficult to make informed decisions and effectively carry out your mission.

A content management strategy can help you to better understand your audience, prioritize your content, and ensure that your information is accessible and usable. It can also help you save time and money by streamlining your content creation and publication process. In short, a content management strategy is an essential tool for any organization that wants to survive and thrive in the digital age to ensure digital growth.

Why Do You Need a Content Management Strategy?

When managed well, content can be a powerful organizational tool. It can help you improve your processes, manage resources more efficiently, and increase your ability to mitigate risks. 

But what does good content management look like? In its simplest form, it’s about creating, organizing, and storing content to make it easy to find and use. This means having a clear understanding of what content you have, where it’s stored, and how it’s being used. It also means having systems and processes to ensure consistent, accurate, and up-to-date content. 

Three things to keep in mind about your Content Management strategy

Every day, there are more and more people online, and that number will continue to grow. But as digital growth rates increase, so does the amount of content created and shared. As a result, it's becoming more and more difficult for businesses to stand out from the crowd. That's why it's essential to have a content management strategy. You can ensure that your content is relevant, engaging, and genuinely worth reading with a well-thought-out plan. Here are three things to keep in mind as you develop your content management strategy:

Learn the most important motivations and benefits of implementing a content management strategy

When it comes to developing and implementing a content management strategy, it is essential to understand the motivations and objectives. In many cases, businesses roll out a content management strategy to better control and manage their online presence. This can be especially important for companies that rely heavily on digital channels for marketing and sales. 

A well-executed content management strategy can help to improve website usability and navigation, ensure consistent branding across all platforms, and streamline content creation and publishing. Additionally, a good content management strategy can help to improve search engine optimization (SEO) and drive traffic to a company website or blog. Ultimately, most content management strategies aim to enhance the visibility and reach of a company's online presence.

By putting together a plan for creating, storing, and distributing your content, you can ensure that your content is working hard for your business. In addition, a well-executed content management strategy can help save time and money, freeing up resources that can be better spent elsewhere. 

Set the scope for your content management strategy

Having a content strategy is vital for any organization that wants to succeed online. But it's not enough to just have a system - you need to make sure that your process is executable and that you have the resources to make it happen. 

Organizations often try to bite off more than they can chew by setting an overly ambitious scope for their content strategy. This can lead to frustration and, ultimately, failure. A better approach is to start small and build up your content management strategy over time. By taking small steps, you can learn from your mistakes and slowly but undoubtedly move closer to your desired goal. In the end, a successful content management strategy is built one step at a time.

To develop an effective content management strategy, you first need to understand the scope of your content. What kind of content do you have? How is it being used? Who creates it? These are just a few of the questions that need to be answered in order to evaluate the scope of your content. 

Use the list below to help you decide on the scope of your content.

• Define your goal

• Research your buyer persona

• Perform a content audit

• Select a system to manage your content

• Determine the type of content you will create

• Discuss with your team and brainstorm for ideas

Once you have a clear understanding of your content, you can begin to develop a plan for managing it. This plan should include how you will create, store, and update your content. It should also address how you will use your content to achieve your business goals. By taking the time to set the scope for your content management strategy, you can ensure that your content is well-organized and easy to use.

Build a plan to implement and execute your strategy

Any digital growth roadmap will require developing a coordinated action plan to help reduce friction and ensure success. This is where having an experienced team who has helped many organizations implement a content management strategy can be invaluable. By working with such a team, you can learn from the mistakes made in the past by other organizations and wisely avoid them. 

The most common mistakes an organization make when it comes to content strategy are

• Not knowing the audience

• Not having a clearly defined goals

• Not writing for the audience

• Not focusing on the solution they provide to the audience

• Going to the wrong distribution channel

• Too much quantity with less quality

• Using clickbait

In addition, the team can help you develop a plan that takes into account all of the factors that will impact your digital growth roadmap and ensure that each step is executed smoothly. Taking these steps will help you achieve your goals and realize the full potential of your digital growth roadmap.

CMO for Content Strategy

A content management strategy is simply a plan for how you will create, publish, and manage your website's content. It should be tailored to fit the needs of both your business and customers. Keep in mind that your strategy will likely evolve over time as your business grows and customer needs change. That's okay! The most important thing is that you have a plan in place so you can continue publishing great content that engages and helps your customers solve their problems. 

A CMO is responsible for overseeing all aspects of a company's marketing efforts, including content strategy. And with the help of Moku’s CMO program, businesses like yours will never have to worry about planning, implementing, and evaluating a content strategy. 

Book a call with us for assistance!